Matt Damon on the movie AIR about the story of how Michael Jordan and Nike collaborated for what continues to be the greatest sports marketing deal in history.
In 2022, CNBC did a deep dive into the Air Jordan brand, which has generated billions for Nike.
- - - Podium is a venture fund across sports and entertainment, based in Silicon Valley.
Michael Jordan is the greatest basketball player in history and one of the all-time greatest athletes ever.
A younger generation started to better understand the accomplishments and talent of Michael Jordan on the court when The Last Dance was broadcast in 2020 in the midst of a sports shutdown during a global pandemic.
Q: What was Michael Jordan's favorite sport to watch growing up?
- basketball
- golf
- baseball
- stock racing
In this 2017 just released interview, Marvin Shanken, publisher of Cigar Aficonado, goes into the life of MJ off the court, including his business interests of owning a NBA team to restaurants to the Jordan brand. And, of course, his love of cigars.
note: answer on MJ's favorite sport to watch growing up? Stock racing.
- - - Podium is a venture fund, accelerator and community across sports and entertainment, based in Silicon Valley.
