State of Apps
with Olivia Moore
a16z Podcast
February 2023
Apple says they have paid developers over $320B since launching the App Store.
For many startups, the App Store is key to success.
Olivia Moore of a16z takes this deep dive into the current state of apps.
Timestamps:
00:00 Top apps in 2022
03:23 A new era of social?
06:55 Hitting #1
08:57 Staying on top
10:43 Building a sticky product
13:29 Growing an app in 2023
14:57 User-generated growth
17:07 2022 category winners
20:00 Anonymous social
21:37 Early monetization
25:45 Monetization trends
30:27 Leveraging platform shifts
34:58 Surprising hits
37:21 Looking toward 2023
39:09 Invisible AI products
41:19 Limiting virality
44:43 Vertical social networks
48:16 When digital goes physical
51:19 TikTok growth
53:01 Geographic trends
55:33 A decade old app
59:58 App challenge
Resources:
* Follow Olivia on Twitter: https://twitter.com/omooretweets
* Olivia's 2022 analysis: https://twitter.com/omooretweets/stat...
* Olivia's 2021 analysis: https://twitter.com/omooretweets/stat...
* Justine’s Boating app commentary: https://twitter.com/venturetwins/stat...
* Olivia’s Tinder subscription commentary: https://twitter.com/omooretweets/stat...
* Find a16z on Twitter: https://twitter.com/a16z
* Find a16z on LinkedIn: https://www.linkedin.com/company/a16z
* Find a16z on Simplecast: https://a16z.simplecast.com/
* Follow host Steph Smith: https://twitter.com/stephsmithio
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Podium is a venture fund across sports and entertainment, based in Silicon Valley.
