State of Apps and New Wave of Social

State of Apps

with Olivia Moore

a16z Podcast

February 2023

Apple says they have paid developers over $320B since launching the App Store.

For many startups, the App Store is key to success.

Olivia Moore of a16z takes this deep dive into the current state of apps.

Timestamps:

00:00 Top apps in 2022 03:23 A new era of social? 06:55 Hitting #1 08:57 Staying on top 10:43 Building a sticky product 13:29 Growing an app in 2023 14:57 User-generated growth 17:07 2022 category winners 20:00 Anonymous social 21:37 Early monetization 25:45 Monetization trends 30:27 Leveraging platform shifts 34:58 Surprising hits 37:21 Looking toward 2023 39:09 Invisible AI products 41:19 Limiting virality 44:43 Vertical social networks 48:16 When digital goes physical 51:19 TikTok growth 53:01 Geographic trends 55:33 A decade old app 59:58 App challenge Resources:

* Follow Olivia on Twitter: https://twitter.com/omooretweets * Olivia's 2022 analysis: https://twitter.com/omooretweets/stat... * Olivia's 2021 analysis: https://twitter.com/omooretweets/stat... * Justine’s Boating app commentary: https://twitter.com/venturetwins/stat... * Olivia’s Tinder subscription commentary: https://twitter.com/omooretweets/stat... * Find a16z on Twitter: https://twitter.com/a16z * Find a16z on LinkedIn: https://www.linkedin.com/company/a16z * Find a16z on Simplecast: https://a16z.simplecast.com/ * Follow host Steph Smith: https://twitter.com/stephsmithio

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Podium is a venture fund across sports and entertainment, based in Silicon Valley.

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