Saturday, January 28, 2023

Think Different | Steve Jobs Masterclass on Marketing and Values


Marketing and Values
Steve Jobs, Apple Co-Founder
September 23, 1997


Steve Jobs returned to Apple and refocused the company's product line, distribution and supply chain, but most significantly, reshaped the marketing one of the world's most iconic brands. This excerpt is from an internal meeting at Apple from September 23, 1997, where he introduced the Think Different campaign.

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