Thursday, December 15, 2022

Startup Business Models and Pricing



Startup Business Models and Pricing
Y Combinator Startup School
December 2022

YC Group Partner Aaron Epstein talks about different startup business models, how to monetize and how to price your product.

Pricing and monetization is one of the most common questions from founders. This talk outlines 9 business models of successful unicorn startups and highlights business model lessons from top YC companies.

00:00 - Intro
00:13 - Outline
00:42 - 9 business models
02:28 - Business model lessons
09:42 - Overall lessons
16:06 - 5 pricing insights
29:15 - Story of segment - how to charge for your product
32:00 - Key pricing insights

For more details on the 9 business models, see YC's business model guide:



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