From Minimal Viable Product to Marketable to Lovable

Viable → Marketable → Lovable 👇 pic.twitter.com/8sDLcHB2WT

— Founder University (@FounderUni) January 18, 2023

Most startup founders have heard about the importance of a building a minimal viable product, but what's next?

In this graphic from Founder University, part of Launch from Jason Calacanis, the MVP (minimal viable product) works well for a beta version.

In the next phase, your Minimal Marketable Product is when you can show someone will pay for it and generate some type of revenue.

That is followed by your Minimal Lovable Product...users or customers are like what you have and are willing to pay for it. You are now ready to scale.

This helps break down the phases and it's important to note the earliest phase of MVP is where you can experiment the most and figure out what works and what doesn't.

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Podium is a venture fund across sports and entertainment, based in Silicon Valley.

Learn more at links.podium.vc

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