Questionable Advice from Apple SVP Craig Federighi

Questionable Advice from Apple SVP Craig Federighi
UC Berkeley School of Engineering - November 2019

One of our favorite people in Silicon Valley is Craig Federighi, Apple's SVP of software engineering, who has become one of the most familiar faces of Apple's keynotes in recent years.

However, likely less familiar, this was also Craig Federighi back at UC Berkeley 😎

The local Bay Area kid with an early Mac, grew up dreaming he would work for Apple, but ended up getting his first job at Oracle after going to college at UC Berkeley.

He later worked for a company called Next founded by then former Apple co-founder Steve Jobs, which eventually got bought by Apple, landing Federighi his dream after all to work for Apple.

In November 2019, he gave a talk to the engineering students at UC Berkeley about his journey and lessons learned.

With all the hardware innovations at Apple over the years from the Mac to iPhone, it's easy to take for granted there's been aesthetic software designed to handle complex tasks and magically "just works."

Craig Federighi is one of the reasons Apple is loved and also proof you should not be alarmed if your college kid has long hair.

BONUS: After the recent WWDC 2020, Marques Brownlee (aka MKBHD) reviewed the latest iOS coming soon to iPhone (conversation with Craig starts at 12:40).


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