The Fight with UFC's Dana White

The Fight with UFC's Dana White
Podcast with Tony Robbins
July 2019

Outspoken, charismatic and unabashedly unapologetic, it’s fair to say that there are not many leaders of major sporting organizations quite like Dana White. Coming from humble beginnings in the Northeast, his fight to the top was an unlikely one – and nothing short of a roller coaster ride. Dana talks to Tony about the serendipitous mix of events that catapulted him from the bottom, all the way to the top of the UFC – and the risky decisions he made along the way that led the UFC to its ultimate comeback. Like the decision to embrace regulation instead of run from it, to move away from Pay-Per-View and broadcast fights on free TV, and perhaps the biggest decision of all, the one that changed the face of the sport – to allow female fighters into the organization. Dana has achieved success on a massive scale – he sold UFC for a whopping $4 billion back in 2017. But his fight isn’t over – and as he tells Tony in this special interview, he feels he hasn’t even scratched the surface of his total impact.